Classic Watch

Simple Watch Company

As part of a new venture, Simple Watch Company (SWCO) approached Katapult Design to create a range of high quality, minimalist watches with universal appeal to stand apart from competitors.


Industrial Design
Production Documentation

Industrial Design

A broad range of initial concepts evolved into a suite of design ‘themes’, with mood boards, defined looks, and persona-style stories accompanying each watch concept. From here a shortlist was chosen for development.

Concept refinement was a collaborative process with SWCO’s designers. Beyond ensuring key components such as the watch body, face, hands and band embodied the brand ethos, careful consideration was given to the little details that would set the watch range apart from competitors; materials, surface finishes and textures.

Interested in developing a new product? Let's talk.