Chronic lower back pain makes life hell for millions of people worldwide everyday. Hollywog, a US based medical device start-up, has set out to do something about that. Their mission is to re-imagine existing products and services to better suit people’s needs and the new WiTouch range of wireless TENS devices does exactly that.
User Interface Design
The key to many medical product design projects is revolutionary use of technology and WiTouch was no different. By working closely with suppliers and testing numerous prototypes, we pushed the boundaries of material use and process capabilities to create a complex dual shot overmoulded body assembly. This hi-tech component is the heart of the design, allowing us to have beautifully flexible electrode wings that hug the body’s contours whilst integrating a super tough structural skeleton that ties the product together and protects the electronics.
We adjust the nuances of our design process to suit each particular client and project.
With our experience in medical product design, we knew that there were significant risks associated around technology and cost of goods. To minimise those we developed ideas quickly, created rapid prototypes and tested them on people. We spoke to suppliers from the beginning to determine process viability and rough production costs.
We had successes and failures, but with constant iteration, design refinement and a strong team ethos, all the key product requirements were able to be integrated into an elegant product solution and huge commercial success.
Reddot ‘Best of the Best’ Medical Product Design 2012
Good Design Award ‘Best in Category’ – Medical and Scientific’ 2013
Powerhouse Museum Selection 2013
Good Design Chicago Athenaeum Medical Product Design 2012