Consumer Driven and Aesthetically Focused

We have a hard earned reputation for designing highly considered technical products and it’s fair to say we get huge satisfaction in doing that. As a group, our skill sets enable us to combine industrial design and mechanical engineering capabilities to help clients realise their ideas.

Despite this penchant for the technical, we still love designing products that are more consumer driven and aesthetically focused. Our long time collaboration with Simple Watch Co. is a great example of where the technical package is largely in place and our focus becomes more about making products that look amazing using colour, materials, finishes and an attention to detail.

Working with an educated client like Simple Watch Co. allows us to explore a range of ideas quickly with a high degree of collaboration. There is a trust built up over multiple projects that runs both ways and the results speak for themselves.

You can see more about the project here