Industrial Design & User Experience
Our concepts took inspiration from other markets to create an interior that had a light, futuristic feel, yet retained some of the plush luxuries associated with traditional business class flights.
It was important to us to honour the traditions associated with commercial flight, but also deliver a cutting edge, aspirational experience. Beautifully detailed finishes like the stitched leather seats, accent timber floors and the subtle lighting, combine with state of the art tech. Wide screen monitors, touchscreen controls, full internet access, task lighting and clever storage create a personal work or relaxation space for world class passenger experience.
The preferred concept hits a sweet spot between luxury and practicality. The under seat luggage storage provides a larger, more welcoming space. Forward reclining seats enabled us to better utilise the rear surfaces and integrate with the side cabin wall to great effect. The result is a private, personal cocoon that feels fresh and modern.