Hose Fittings and Brand Refresh
Neta
As part of the re-launch of Neta brand under the stewardship of its parent company Husqvarna, Katapult were tasked with the industrial design of five key Hose Fittings to become the first products in the new Neta product line for 2017 and beyond. In addition, Katapult designed a complete new suite of brand assets, product packaging and POS displays for an integrated roll out.
Creative Direction
Design Strategy
Branding
Graphic Design
Industrial Design
Industrial Design
Neta has always had a reputation for creating durable and robust products so it was important for the new designs to maintain that ethos. Katapult’s industrial design team focused on creating highly tactile details that reinforced that rugged, hardwearing image.
Correct brand positioning was also critical to the success of this project. Neta’s position as a mid-level brand within the Australian watering products market meant that the design had to be simple and honest with none of the superfluous decorative treatments often utilised by premium brands.
The re-design included defining a new range of colours and finishes for the fittings to help build the Neta story. We worked closely with Neta’s team to give the range a clear and iconic appearance amongst its competitors.
Brand Refresh and Packaging
Katapult’s work on the Neta Brand Refresh included new graphic design for the retail product packaging, brand assets & specifications, in-store point of sale and marketing collateral.
A striking new aesthetic was developed that translates across all Neta products and marketing touch points, creating a clear and contemporary shelf presence that excited their commercial partners and resulted in significant sales increases in the target markets.
