Simplifying the UX to scale outcomes

Simplifying the UX to scale outcomes

Simplifying the UX to scale outcomes

Scanner & Capture Devices

Fotomerchant

The Fotomerchant Scanner & Capture Devices are designed specifically to streamline the image capture and management process for professional photographers. The Capture Device logs images as they are taken, immediately uploads them to the cloud and catalogues them, revolutionising the work flow for professionals and saving hours of post shoot work.

Industrial Design

3D CAD Modelling

CMF

Research

Engineering

Design For Manufacture

Creative Direction

Prototyping and Testing

Deep Integration

The vision for these Fotomerchant products was to integrate with existing equipment so the products had to both look great and be clearly part of a professional product ecosystem, but most importantly not get in the way of the core creative process. 

Katapult developed designs that were versatile and universal in nature, whilst being distinctive in look, to ensure they were easily recognisable in a crowded market segment. 

Fotomerchant 2
Fotomerchant 2
Fotomerchant 2
Fotomerchant 3
Fotomerchant 3
Fotomerchant 3
fotomerchant top view
fotomerchant top view

Refining the UX

So much of what we do at Katapult is user focused. Understanding the nuances of a product ecosystem are crucial to making genuine breakthroughs when designing new products. For Fotomerchant we built multiple rounds of prototypes, with increasing fidelity and performance, to allow their team to test and refine the solution. 

Tell a Story

As a startup developing a product that was opening up a whole new category, Fotomerchant needed to tell a story. Katapult optimised the 3D CAD used for prototype and production, then created photorealistic visuals used for marketing and product PR prior to launch. 

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