One of the best parts of the design process is the reveal. That moment when we unveil a new concept and see our client’s reaction for the first time. It’s exhilarating, sometimes nerve-wracking, often unpredictable, but always informative.

After thousands of presentations we’ve honed a process to make ideas resonate. We tell a story, demonstrate that we’ve listened and present a shared vision. But the real magic? That comes from ‘surprise and delight.’

When a client leans in, eyes widen and you hear that sharp intake of breath you know you’ve hit a home run. That rush is addictive. The shared excitement, the validation, the spark of possibility... this is what gets us up every morning.

Of course, it’s not always smooth sailing. Sometimes we miss the mark. Sometimes the brief evolves. Sometimes an idea just needs a little more time to mature. That’s the nature of bleeding-edge product design. But when a winner emerges, we can feel it. Whether it’s a tiny detail, a game-changing concept, or a clever process refinement, we know when an idea deserves to be nurtured into something iconic.

At Katapult, we treasure these moments so much that we’ve adopted a phrase for them - Straight to the pool room!

We set high standards in everything we do, sweating the details to achieve the best possible outcomes.

We acknowledge that building a culture of excellence is an ongoing journey with inherent risks and surprising opportunities, but we welcome the challenge.

We have pride in ourselves and our work, supporting each other to Create Brilliant.

Is your next idea worthy of going ‘straight to the pool room’?